Guides for the people who run the system every day: what each feature is for, the reasoning behind it, and the steps to use it well.
What to collect from Meta, which of the two settings pages each value goes on, and how to check the connection works before you rely on it. · 7 min read
The symptoms people actually hit — nothing arriving in the inbox, templates stuck on pending, a campaign that stopped or will not finish — with the cause and what to change. · 5 min read
The Check writing button reads a description, an email or a newsletter and points at wording that sounds generic, padded or unnatural, with a suggestion for each. Nothing changes until you accept it, and it never blocks saving or sending. · 2 min read
Build a marketing email, choose who receives it, design it in the email workshop, and take it from draft through to sent — with a look at what "publish" and "send" actually trigger. · 4 min read
Pick an approved template, choose who receives it, preview it as the customer will see it, and send now or schedule — plus what the delivery figures do and do not tell you. · 7 min read
The Performance tab on every webpage puts Google search traffic, sales and every change to the page on one timeline, so you can see whether a new design or a price cut moved anything. · 3 min read